Remember when I said hair toner was an umbrella term for brass neutralizers? Yeah, that means you have a lot of options re: finding the right formula. “That’s when people opt for purple shampoo that doesn’t really color the hair but leaves enough ‘stain’ on the outside to reduce some yellow tones,” he says. Salon-level toners should usually be left to the professionals because if done wrong, the hair can end up over toned and damaged, explains hair colorist Timothy Caster, colorist and hairdresser at Timothy Gabriel Salon. However, a toning shampoo differs from an actual toner, but they work in relatively the same way. And if that sounds a little general, welp, that’s because it is-hair toner is basically an umbrella term for any pigment-spiked product that cools, tones, and enhances shine. “Hair toner is any semi- or demi-permanent hair color that helps enhance the tone of your hair,” says hairstylist Meri Kate O’Connor, colorist at Cooper West Hollywood.

Timothy Caster is a colorist and hairstylist and owner of Timothy Gabriel Salon in Iowa City, IA.O'Connor is a colorist, stylist, and hair extension expert. Meri Kate O'Connor is a Los Angeles and New York City-based hairstylist at Cooper Weho salon in West Hollywood, CA.

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